From the beginning, it has been our firm belief that the transport sector can play a major part in addressing the employment challenge in Uganda. By creating & growing demand for our transportation services, we are creating meaningful jobs for professional drivers. As such, our business model focuses on our driver partners not as employees but as customers - ones to whom we must deliver value - and we do this by Enabling, Empowering & Supporting (EES) them to deliver a professional passenger transportation service.

When our driver partners are Enabled, Empowered & Supported to do their job well, our customers will, as a result, benefit from a quality service and Spe would have fulfilled her value proposition to both stakeholders - a win-win situation.